Hi! I'm Chang Lin, a recent graduate from the University of Wisconsin-Madison with a double major in Journalism and Mass Communication and Communication Arts, along with certificates in Marketing, 
Entrepreneurship, and Digital Media Analytics. As a media and marketing enthusiast, I am passionate about utilizing the power of strategic communication to engage audiences and create meaningful impact. Inspired by Marshall McLuhan’s famous quote, "The medium is the message,” I view marketing as a tool to shape perceptions, amplify important causes, and drive measurable results.

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Throughout my academic and professional journey, I have developed a strong skill set in digital marketing, social media strategy, and content creation. My experiences range from crafting data-driven marketing campaigns and optimizing SEO to managing social media channels that enhance brand visibility and engagement.

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Now, I'm actively pursuing a full-time role in the digital marketing and advertising industry. I am particularly excited about opportunities where I can apply my creativity and analytical mindset to help organizations tell their stories, build strong brands, and connect with their audiences in impactful ways. With a solid foundation in digital media and marketing strategy, I look forward to contributing to innovative campaigns that drive meaningful results.